Introducing
Selection Studio.
Launching Soon
The IPS sales presentation tool that feels as beautiful as your photography. Wall art mockups, smart cart, album builder, Lightroom sync, and easy client payments in person and virtually — with a stunning, modern user interface.
What is the Selection Studio
Your entire IPS sales session.
In one beautiful place.
Demo coming soon 0 photographers already on the waitlist
Wall Art Mockups
Real frame mouldings. Custom mats. Round art. Prioritize print or finished size — everything scales.
Rate & Select
Slideshows, tagging, picks. Clients experience images beautifully.
Smart Cart
"I want this as a 16x20" — it's already queued up. Fewer clicks, more confident sales.
Dashboard
Your command center. See everything at a glance — sessions, orders, clients, and more.
Album Builder
Pre-design in minutes. Replace proofs with finals via Production Loop. Your entire workflow in one system.
Approve, Sign & Pay
QR code, on-screen, or link. Auto invoices. They leave paid.
Premium Rooms
Beautiful rooms included, or upload your client's actual rooms. Their images on their walls.
Pricing & Products
Collections, albums, bulk pricing, custom fields, framing, upsells — your way.
That's your all-in-one sales software — Fast, seamless, and actually beautiful.
And do you want to know something
every other tool still gets so incredibly wrong?
What happens before and
after the sale.
Because your sales software, your album builder, and your editor are not connected, you're stuck doing all of this manually:
Exporting files, importing files.
Cross-referencing order sheets.
Editing the wrong image because you misread your notes.
Or worse, head swapping a handful before realizing it's the wrong swap.
Rebuilding the entire album design from scratch in an entirely different program.
Re-exporting. Re-uploading. Manually swapping everything.
And wasting so much time.
We respectfully
decline that workflow.
Introducing
Production Loop.
The two-way sync that connects Lightroom & Selection Studio at every step of your workflow — from publishing proofs, to syncing order details back to Lightroom, to sending final edits that update everywhere automatically.
One click, both ways.
Finally.
01Create a published collection in Lightroom with your images.
02Click publish to create a gallery inside Selection Studio.
03Run the sales session in Selection Studio.
04After, push the order details to Lightroom with one click.
05Each image gets the Selection Studio rating and every order detail in captions.
06All order details in one place. No more cross-referencing order sheets.
07After editing the final images, click publish to resync the new edited files to Selection Studio.
08Final images replace the original proof images everywhere - in the album designs, art mock-ups, orders, etc.
Coming next
And when HPF: Galleries launches? Final images will auto-sync there too. Client proofing, delivery, album approval — one click, everything connected.
This is how it should have always worked.
Join the Waitlist →(Don't use Lightroom? You can still sync order details to Bridge, Photo Mechanic, and others. I've got you.)
What photographers are saying
Early reactions.
Every reveal session I've been having since I found out about this, I've been frustrated with what I'm using — just dying for this to launch!
Melissa P.
|Newborn & Family
It's refreshing to see someone who actually USES this type of thing and has experience with IPS designing it. It makes such a HUGE difference!!!
Amanda B.
|Portrait Photographer
It's AMAZEBALLS!!! Even though over a year ago when you asked if I'd ever leave HoneyBook and I told you no, you managed to convince me.
Megan E.
|Senior & Newborn Photographer
I am ready for it! Stop teasing us!
Olesya R.
|Portrait Photographer
The fact that I do not need a PhD to learn how to use your software!
Jeannie B.
|Portrait Photographer
The bigger picture
Three parts. One Seamless System.
Rolling out in phases — but built to work together from day one. Subscribe to 1, 2 or all 3.
Selection Studio
IPS sessions, image rating, wall art mockups, smart cart, album builder, Lightroom sync, production loop, and on-screen payment.
Get on the waitlist →HQ
Your CRM command center — leads, follow-ups, analytics, and smart suggestions that help you prioritize what matters.
Galleries
Story-based client galleries, image selection, album approval, print ordering, and family sharing.
Together, they become
Hey Photo Friend.
All three products share the same database, the same clients, the same workflow. Data flows automatically — no imports, no exports, no syncing headaches. Just one intuitive, connected system.
Join the Selection Studio Waitlist
Founder · Photographer · Business Coach
I've been a Photographer since 2010, a Business Strategist for over a decade, and the Software Situation has been a Nightmare the Entire Time.
Clunky, dated, clearly designed by someone who hasn't run a photography business. But I used it because… what else was I supposed to do? Build my own? (Spoiler: yes, apparently.)
I was frustrated. Software I'd invested $700 in stopped working. Updates deleted years of client history. I needed a dozen apps just to run my business — none of which talked to each other.
I've coached hundreds of photographers with the same pain points. Same messy workarounds. Same wasted hours.
And one day, I just snapped.
In a good way, not the murder-your-husband way.
I knew what we needed:
One system. One database.
One flexible workflow.
For us, by us. Because when your tools finally work together, everything else gets easier.
That's Hey Photo Friend.
You've got questions
We've got answers.
When does Selection Studio launch? +
What about galleries and CRM? +
What makes this different from other IPS tools? +
I don't do IPS yet — is this for me? +
Is there a Lightroom integration? +
I'm not tech-savvy. Will I be able to figure this out? +
Do I have to use everything, or can I just pick what I need? +
Founding Members
Want to get in
early?
Early access. Founding pricing locked forever. Your feedback shapes what we build next.