Introducing Part One of the HPF System:

SelectionStudio.

Launching Soon

The IPS sales presentation tool that feels as beautiful as your photography. Wall art mockups, smart cart, album builder, Lightroom sync, and easy client payments in person and virtually — with a stunning, modern user interface.

Be one of the first photographers in the door.

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What is the Selection Studio

Your entire IPS sales session.
In one beautiful place.

app.heyphotofriend.com/ips/session
Demo coming soon

0 photographers already on the waitlist

Most loved

Wall Art Mockups

Real frame mouldings. Custom mats. Round art. Prioritize print or finished size — everything scales.

Layout mockup
Wall art mockup

Rate & Select

Slideshows, tagging, picks. Clients experience images beautifully.

Rate & Select
Ratings grid

Smart Cart

"I want this as a 16x20" — it's already queued up. Fewer clicks, more confident sales.

Smart Cart
Frame upgrade

Dashboard

Your command center. See everything at a glance — sessions, orders, clients, and more.

Dashboard overview
Dashboard sessions
Dashboard details

Album Builder

Pre-design in minutes. Replace proofs with finals via Production Loop. Your entire workflow in one system.

Spread editor
Focus mode
Cover designer
Auto layout
Add to cart
Smart pricing

Approve, Sign & Pay

QR code, on-screen, or link. Auto invoices. They leave paid.

Order summary
Approval screen
Payment options
QR code
Approval

Premium Rooms

Beautiful rooms included, or upload your client's actual rooms. Their images on their walls.

Living room
Nursery
Bedroom
Modern living
Kids room
Dining
Study
Cozy

Pricing & Products

Collections, albums, bulk pricing, custom fields, framing, upsells — your way.

Product catalog
Grouping
Price lists
Product edit
Add to cart
Modify order
Smart cart

That's your all-in-one sales software — Fast, seamless, and actually beautiful.

And do you want to know something
every other tool still gets so incredibly wrong?

What happens before and
after the sale.

Because your sales software, your album builder, and your editor are not connected, you're stuck doing all of this manually:

Exporting files, importing files.

Cross-referencing order sheets.

Editing the wrong image because you misread your notes.

Or worse, head swapping a handful before realizing it's the wrong swap.

Rebuilding the entire album design from scratch in an entirely different program.

Re-exporting. Re-uploading. Manually swapping everything.

And wasting so much time.

We respectfully
decline that workflow.

Introducing

Production Loop.

The two-way sync that connects Lightroom & Selection Studio at every step of your workflow — from publishing proofs, to syncing order details back to Lightroom, to sending final edits that update everywhere automatically.

One click, both ways.

Finally.

Lightroom
Selection Studio

This is how it should have always worked.

Join the Waitlist →

(Don't use Lightroom? You can still sync order details to Bridge, Photo Mechanic, and others. I've got you.)

What photographers are saying

Early reactions.

Every reveal session I've been having since I found out about this, I've been frustrated with what I'm using — just dying for this to launch!

Melissa P.

|

Newborn & Family

It's refreshing to see someone who actually USES this type of thing and has experience with IPS designing it. It makes such a HUGE difference!!!

Amanda B.

|

Portrait Photographer

It's AMAZEBALLS!!! Even though over a year ago when you asked if I'd ever leave HoneyBook and I told you no, you managed to convince me.

Megan E.

|

Senior & Newborn Photographer

I am ready for it! Stop teasing us!

Olesya R.

|

Portrait Photographer

The fact that I do not need a PhD to learn how to use your software!

Jeannie B.

|

Portrait Photographer

The bigger picture

Three parts. One Seamless System.

Rolling out in phases — but built to work together from day one. Subscribe to 1, 2 or all 3.

LAUNCHING FIRST →
Selection Studio
01 Launching First

Selection Studio

IPS sessions, image rating, wall art mockups, smart cart, album builder, Lightroom sync, production loop, and on-screen payment.

Get on the waitlist →
HQ
02 Coming Soon

HQ

Your CRM command center — leads, follow-ups, analytics, and smart suggestions that help you prioritize what matters.

Galleries
03 Coming Soon

Galleries

Story-based client galleries, image selection, album approval, print ordering, and family sharing.

Together, they become

Hey Photo Friend.

CRM Emails Album Builder Wall Art Sales Presentation Galleries Proofing Workflows Automations Analytics Auto Handoff Smart Follow-ups Unified Invoicing Production Loop

All three products share the same database, the same clients, the same workflow. Data flows automatically — no imports, no exports, no syncing headaches. Just one intuitive, connected system.

Join the Selection Studio Waitlist
Gaby Chung

Founder · Photographer · Business Coach

I've been a Photographer since 2010, a Business Strategist for over a decade, and the Software Situation has been a Nightmare the Entire Time.

Clunky, dated, clearly designed by someone who hasn't run a photography business. But I used it because… what else was I supposed to do? Build my own? (Spoiler: yes, apparently.)

I was frustrated. Software I'd invested $700 in stopped working. Updates deleted years of client history. I needed a dozen apps just to run my business — none of which talked to each other.

I've coached hundreds of photographers with the same pain points. Same messy workarounds. Same wasted hours.

And one day, I just snapped.

In a good way, not the murder-your-husband way.

I knew what we needed:

A CRM that takes minutes to use, not hours to figure out. One that works for you instead of creating more work. Galleries that are not only beautiful but also nudge rebookings Emails you actually send, consistently Sales tools that sync with everything

One system. One database.
One flexible workflow.

For us, by us. Because when your tools finally work together, everything else gets easier.

That's Hey Photo Friend.

Get Early Access

You've got questions

We've got answers.

When does Selection Studio launch? +
Soon! We're putting the finishing touches on it. Waitlist members get first access — so if you're on the list, you're in the front of the line.
What about galleries and CRM? +
They're coming right after! Selection Studio ships first (it's what y'all have been asking for the loudest), then Galleries, then HQ. Join the waitlist and you'll get access to each one as it goes live.
What makes this different from other IPS tools? +
Okay, here's the short version: I actually use this. Like, every week. So the workflow is designed around how real sessions go — not how a developer imagined they might go. A few things no one else does: • Production Loop — your order details, picks, and ratings sync between Selection Studio and Lightroom. No spreadsheets. No cross-referencing. It's kind of magical. • Smart Cart — suggests matching products as you build the order. Clients buy more, you click less. • Runs in your browser — no downloads, no clunky desktop app from 2006. • Everything's connected — Selection Studio, HQ, and Galleries all share one database. Data just flows.
I don't do IPS yet — is this for me? +
Honestly? If you're even thinking about adding ordering appointments, Selection Studio makes it so approachable you'll wonder why you waited. And if IPS isn't your thing at all — no worries! Galleries and HQ work completely on their own. Digital delivery, print credits, collections — whatever your style.
Is there a Lightroom integration? +
Yes! And it might be my favorite thing we built. With Production Loop (our Lightroom plugin), you publish proofs to Selection Studio in one click. Run your session. Then send ratings, picks, notes, and order details back to Lightroom — also one click. When you're done editing, sync finals back and they update everywhere: the album, the gallery, the order sheet. All of it. Automatically. No more export-import-reupload-pray-you-didn't-miss-anything workflows. (Don't use Lightroom? You can still sync to Bridge, Photo Mechanic, and others.)
I'm not tech-savvy. Will I be able to figure this out? +
If you can scroll Instagram, you can use this. Seriously. The whole point was to build something that actually makes sense — not software where you need a manual just to find the settings page. Plus, you're never on your own: • Guided tours walk you through everything • Video walkthroughs for every feature • AI assistant for instant answers, any time • Real human help when you need it (hi, that's me) I've rage-quit enough tutorials myself to know what actually helps. You'll be fine.
Do I have to use everything, or can I just pick what I need? +
Totally pick and choose! Want just Selection Studio? Go for it. Just Galleries? That works too. Mix and match however you like. Each product works great on its own. But when you use them together — that's when the magic happens. Client data flows automatically, finals sync everywhere, no more copy-pasting between apps. Start with one. Subscribe to more whenever it makes sense.
Selection Studio ✦ Wall Art Mockups ✦ Smart Cart ✦ Album Builder ✦ Lightroom Sync ✦ Session Coaching ✦
Selection Studio ✦ Wall Art Mockups ✦ Smart Cart ✦ Album Builder ✦ Lightroom Sync ✦ Session Coaching ✦
Selection Studio ✦ Wall Art Mockups ✦ Smart Cart ✦ Album Builder ✦ Lightroom Sync ✦ Session Coaching ✦
Founding Members

Want to get in
early?

Early access. Founding pricing locked forever. Your feedback shapes what we build next.